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Madison, Wis. – March 7, 2007 – Schwinn and InSTEP proudly announce that popular parenting Web site iParenting.com has awarded the Schwinn “Free Wheeler” jogging stroller and the InSTEP “Run Around” jogging stroller as “Hot” award winners and two of the “Best Products of 2007.”
“We build our Schwinn and InSTEP juvenile products with a focus on families,” said Ryan O’Donnell, product manager. “We want to make it easier for families to spend time outside, and we’re proud to receive these iParenting awards which recognize our efforts.” |
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| To determine its Best Products of 2007, iParenting evaluated items ranging from high-tech toys, safety gear and educational software to helpful books, audio CDs and Web sites. All of the items were thoroughly evaluated by experienced reviewers to determine which ones exceeded the standards to earn an award.
Schwinn and InSTEP submitted four identical samples of each product, which were then precisely matched within iParenting's database of hundreds of experienced reviewers using iParenting's state-of-the-art technology. An expert, a childcare setting and a family reviewed the products and submitted a thorough evaluation of each item. Results were compiled and submitted to the iParenting Media Executive Committee for final approval. The end result of this comprehensive process is a list of award-winning products families can feel confident in purchasing for their loved ones. The evaluation process created by the iParenting Media Awards program is so thorough it has attained ISO 9001:2000 Certification from the International Organization for Standardization (ISO). ISO is the world's largest developer of standardization regulations, and ISO 9001:2000 is an internationally recognized standard of quality assurance. Only a fraction of the companies that attempt this certification achieve it.
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Schwinn and InSTEP are owned by Pacific Cycle Inc., the leading bicycle supplier in the and a Dorel Industries Inc. company (TSX: DII.A DII.B; NASDAQ: DIIB).
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